Mentor Sessions

What would be possible if you made a living with your art? 

"Katie is a powerful example of building a business with thoughtful intention, aligned with core values and authentic voice. She has created an oft-imitated but never replicable brand identity that serves as inspiration to anyone developing a product-rich, purposeful lifestyle company." — Crosby Noricks, PR Couture

If you're ready to start your own creative business or take one to the next level, I would be honored to help you thrive doing what you love. I work with clients in their first 3 years of business in the creative/maker/arts field. 

Questions I am most often asked:

How do I get started?
Where can I sell my products?
How will people find my products?
What do I charge?
How do I sell wholesale?
How do I find a sales rep?

Some of my favorite things to talk about:

Designing products from your heart
Making business decisions intuitively
Creating genuine relationships with media outlets
Building systems to make life easier
Incorporating the environment into your business plan
Growing a small business with integrity

What would it mean to talk with someone who's been there?

I started Sad Shop in 2012, after being a freelance designer for many years. I’ve grown my business enormously and I'm proud to be abundantly supporting myself with art.

Now in its eighth year, Sad Shop is: 

  • Carried at more than 450 stores
  • Stocked across the U.S. and the world, including Australia, Hong Kong, and Saudi Arabia
  • Featured at major retailers like Paper Source, Urban Outfitters, Nordstrom, and West Elm
  • Represented by sales reps in all 50 states
  • Recommended by Vogue, Cosmopolitan, BuzzFeed, HuffPost, and more

Over 7 years and more than 14,000 orders later, I’ve learned a lot. I have made plenty of mistakes and celebrated many wins. My business and my products have changed over time.

I did this with the help of coaches, teachers, and peers. I highly recommend reaching out for support when you need it! 


"I can't thank you enough for the incredible tips and guidance you offered during our session. It can be daunting to start a small business and gaining insights from someone who has done it so successfully is priceless. Your follow-up email was also so helpful as it charted a clear and actionable roadmap for me as I move forward. Thank you SO much for sharing your expertise so graciously!"Maria Todaro, ClayDTLA 

"Katie is our hero! She supported us with business advice on topics from wholesale and craft shows to accounting and sales tax. She is extremely compassionate and intelligent, and made things that felt daunting much easier. Katie particularly helped us perfect the language in our marketing materials; she is a wording genius. We are so impressed with Katie and send our huge thanks!" — Kate Leaver, Yéyé Cosmetics

"Starting a small business can be daunting. Luckily, we had Katie to provide us with insightful and thoughtful advice. As a sustainable toothbrush company, she helped us focus our limited time and resources to reach the right customer base. With a mix of e-commerce/SEO-targeting, face-to-face sales channels, and a 'rolodex' of contacts, Katie helped our business spread our message and begin selling right away. I highly recommend her consultation because it is rooted in real business experience." — Jay Sueno, MamaP

Mentor Session - $175 

In this 60-minute phone session, we’ll go over all your questions about starting and growing a creative business. I’m happy to share my knowledge, experience, and resources. I will take notes and send you links and suggestions following our call.

My first tip: Don’t be afraid of iterations. Your business will go through many stages. Your website, your sales materials, your products — everything will change as you learn what works best for you and your business. Start where you are! Don't get stuck in the trap of perfection.

Click below to buy a session for yourself or as a gift for a loved one. I will contact you via email to set up our session date and time.